The Ottawa-Gatineau Youth Foundation (OGYF) has a lot to be grateful for this #THANKYOUTHURDAY, particularly Acart, an Ottawa based full-service advertising agency. When Al Albania, President of Acart, learned that the Ottawa Senators Hockey Club was parting ways with its namesake Foundation of more than 22 years, he reached out to the charity’s President & CEO, Danielle Robinson, to offer the leadership talent of Acart, a company he founded in 1976.
“I was so grateful to receive Al’s email,” said Robinson. “The thought of having to pivot our operations while also rapidly and strategically developing a new mission, vision, and brand identity, including a new logo, set of values and voice for the organization, amidst a global pandemic, was overwhelming”.
“This is an important organization for our community and OGYF has a critical mandate supporting youth in the Ottawa-Gatineau Region and we’re so happy to be able to partner with Danielle and the team on this exciting journey,” said Albania. “Helping to launch this brand was a meaningful exercise for our organization. We look forward to further building upon our partnership with OGYF”.
“Acart offered a collaborative, inclusive and creative team approach to its work with the Foundation resulting in a re-imagined future and brand that promises the community and all of our stakeholders that young people within the National Capital Region will be at the centre of everything we do”, said Ian Sherman, Chair of the Ottawa-Gatineau Youth Foundation Board of Directors.
The OGYF launched under its new name and brand on Oct. 28. That same day they launched their Driving Forward for Youth Raffle. The last Early Bird Draw happens at noon on Dec. 4 with $2,000 in gift cards to any Ivanhoé Cambridge Shopping Centres, including Bayshore Shopping Centre, being awarded to the winner. The Grand Prize Draw for the 2020 Buick Encore from Myers Automotive Group happens on Dec. 18. Tickets start at just $25.
The charity has added additional depth and diversity to its staff team and board of directors and has received strong sponsorship support from Accora Village, Acart, and Agence POP inc. The OGYF is also actively recruiting for its inaugural Youth Leadership Council — a volunteer body within the Foundation that will have a real voice in determining organizational activities and funding decisions.
“Acart helped us to create something special within our new brand that is resonating with people,” said Robinson. “I’m thankful because we’re in a strong position to help young people who are facing unprecedented challenges and barriers as a result of the COVID-19 pandemic”.
On #GIVINGTUESDAY the OGYF committed to activating $400,000 of donation and program support to seven charities in Ottawa and Gatineau. Details of specific grants will be made available throughout December on the charity’s website and social media channels.